Food Bank – "Too many people eat on the streets"
| Challenge | Solution | Result | ||||
| Creating attention to the plight of hungry families and fundraising to create an Israeli Food Bank.
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An unprecedented guerrilla activity. In the middle of the night the station's announcers and stars went out to post a small addition affiliated with the station to all the buildings in the city which carried the number 102. They invited people to pose next to these buildings and get their pictures displayed in the station's Facebook page. | Exposure and much hype around the activity which actually started a wide advertising campaign in newspapers and radio broadcasts
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