Tambor - "Look what color can do - 'The Jerusalem Post"
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Tambour, Israel's leading paint company with an original promotional campaign, with the aim to take the brand slogan 'Look what color can do' - as far as possible
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'Haaretz', one of Israel's leading newspapers, is characterized by its black-and-white logo. In a unique issue we were able to convince the newspaper's publisher to change the famous Logo, which hasn't been changed in over 100 years, to Tambour's colors. This was also done in 'The Jerusalem Post' with great success. |
An unprecedented guerrilla campaign in Israel's journalism, which created a buzz and widespread exposure worldwide.
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