Teva – "Climing on your pimples, use CLEAREX"

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Challenge Solution Result

CLEAREX promotion, Teva's acne treatment product

Target audience
Teenagers during summer vacation

A young boy image pasted on the biggest climbing wall in the country. The walls climbing bumps represented his acne and underneath appeared the words "Climbing on your pimples, use CLEAREX".

5,000 teenagers exposed to the campaign and shared their friends.

For:

Shalmor Avnon Amichay Y&R


1-CILIO---CLIREX-SMALL1-SILVER-DRUM---CLIREX
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