Isracard Chains – "Enjoying Life"
| Challenge | Solution | Result | ||||
| Launch of Isracards Chains, Isracard's new credit card that issues discount in dozens of leading chain stores
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A televised advertisement converted to the real world. For six days in shopping malls across the country an enthusiastic Isracard Chains card holder has walked around the mall accompanied by a huge pile of shopping bags. | 150,000 people exposed to the campaign
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