Launching the Gindi Project in the "wholesale market" area and displaying where the new Tel-Aviv neighborhood will be built
| Target audience |
| : People who do not live in Tel-Aviv yet they work, visit and spend time there |
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A giant interactive billboard was set up where passersby could take pictures of their selves and upload to the billboard as part of a unique branding campaign |
Thousands of people who passed by placed their pictures on the billboard and shared with their friends on social networks
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For:
Shalmor Avnon Amichay Y&R
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