An advertising campaign for Tel-Aviv's 102 FM radio station emphasizing its connection with the city of Tel-Aviv
| Target audience |
| Tel-Aviv residents and visitors |
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An unprecedented guerrilla activity. In the middle of the night the station's announcers and stars went out to post a small addition affiliated with the station to all the buildings in the city which carried the number 102. They invited people to pose next to these buildings and get their pictures displayed in the station's Facebook page. |
Exposure and much hype around the activity which actually started a wide advertising campaign in newspapers and radio broadcasts
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