"game of chefs" - channel 2

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Challenge Solution Result

Creating a buzz for the innovative  TV show in Israel "game of chefs",  in channel 2

Target audience
The "game of chefs"  fans , cooking and food fans,from all over the country.

During the first season of Channel 2 TV show "The Chef's Games", an idea was emerged to hold a massive happening for the vast audience at the "Tachana" site in Jaffa, which will include food shows with the participation of the Chefs and the contestants and will provide sales of various chefs' dishes symbolically priced.

Also at that site was placed a registration stand for the second season of "The Chef's Games" in order to grant the audience a onetime chance to have a taste of the pleasuring experience of the "Chef's Games" outside the TV screen.

The event will be shot and broadcast on Channel 2.

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A big ,public, outdoor event that directly contributed to a massive exposure and sharp increased ratings of  the TV show

For:

Reshet -channel 2

 

 

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