"HaMerotz LaMillion" - channel 2

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Challenge Solution Result

Creating a buzz for the most loved TV show in Israel "HaMerotz LaMillion", (the Israeli production of The Amazing Race) in channel 2

Target audience
The TV show fans ,the running Community –families, singles and couples ,who share Love of the Sport and sporty way of life

In HaMerotz LaMillion season 3 ,produced by the Israeli TV network Reshet channel 2,the idea came up to Produce a running event that will associate with the tv show spirit, where all the fans and people who love sports as a way of life can participate.

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A big ,public, outdoor event that directly contributed to a massive exposure and sharp increased ratings of  the TV show

For:

Reshet -channel 2

 
a1

 race11

 

 race3

race13

race15

race2