Tnuva – "Long live the fresh difference"
Challenge | Solution | Result | ||||
An advertising campaign for Tnuva milk on TV Channel 2
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TV game in which two Tnuva commercials are screened one after the other during one commercial break. The videos are very similar – but there are three differences between them. Ten first solvers who find these differences win a prize.
This advertisement is the first of its kind and fascinated the audience who watched, participated and recorded the commercials. |
Thousands of participants and millions of exposures
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