Tnuva – "Long live the fresh difference"

Pin It
Challenge Solution Result
An advertising campaign for Tnuva milk on TV Channel 2

Target audience
All TV audience

TV game in which two Tnuva commercials are screened one after the other during one commercial break. The videos are very similar – but there are three differences between them. Ten first solvers who find these differences win a prize.

This advertisement is the first of its kind and fascinated the audience who watched, participated and recorded the commercials.

Thousands of participants and millions of exposures

For: Gitam BBDO

a1

snapshot