Yellow Pages – "looking for a gym?"

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Challenge Solution Result

Promoting the yellow pages website www.d.co.il

Target audience
Mass audience

Guerrilla activity for the classification "fitness" as part of a broader campaign that included dozens of categories. Two muscled men carried real  size billboard in crowded and central intersections throughout the country for ten days.

Succeeded in capturing attention. Website traffic increased by 12%

For:

Shalmor Avnon Amichay Y&R


2-EROBEST-finalist---YELLOW-PAGES-24-GOLDEN-DRUM-2010---TAMBUR-EILAT

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