Tambor – "Look what color can do - free parking"
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Tambour, Israel's leading paint company with an extraordinary promotional campaign
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Passover, the holiday that almost every Israeli family vacations in Eilat, over 500 meters of the Eilat's hotel strip sidewalk was painted in various colors rather than the usual red-white or blue-white colors. Colorful 'Free Parking' signs were posted along with Tambour's slogan "Look what color can do" |
A guerrilla campaign enjoyed by everyone - residents, City Hall, vehicle owners and of course Tambour. The campaign created a buzz and widespread exposure worldwide.
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