"surviver" - channel 2
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Creating a buzz for the most viewed TV show in Israel "surviver", in channel 2
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At the beginning of the seventh season of Channel 2 TV show "surviver ", an idea was emerged to hang hundreds of bandanas on a massive building wall in Tel-aviv, for the vast audience , encouraging them to pick and take banadana ,and by uploading a selfie to facebbok with the bandana, they even get a chance to win a prize. The event will be shot and broadcast on Channel 2. . |
A big ,public, outdoor event that directly contributed to a massive exposure and sharp increased ratings of the TV show
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